FEAR THE TRIBE
To celebrate the fact that both of our Brawl Stars teams qualified for the 2022 Brawl Stars Mid Season Invitational in Sweden, we built an extensive social media campaign to make sure that this moment was highlighted effectively. To capture the joyful mood that is within Brawl Stars and the long awaited Swedish Summer, we developed a fresh exclusive style for this campaign but with a new approach that would stand out from what our audience is used to.
Executive Producer Jonathan Sakoucky
Creative Director Elcio Colle
Social Media Manager Cody Gray
Content Director Casey Gilblom
Content Producer Kelsey Gillham
Art Direction & Graphic Design Elcio Colle, Pedro Tonelo
Illustrations William Namiki
Content Producer Kelsey Gillham
Art Direction & Graphic Design Elcio Colle, Pedro Tonelo
Illustrations William Namiki
Video Editing Haruyoshi Hara
ILLUSTRATIONS
Inspired by the players characteristics, personalities and heritages whilst mixing in some Tribe and Brawl Stars references as well, we designed multiple styles of 'doodles' and scrapbook drawings that helped showcase the playful and fun vibes that both our players and Brawl Stars harnesses.
PLAYERS KIT
Each player received a personalized social media kit that included a header and profile picture. On the headers, we took key characteristics of each player's gameplay & persona and inserted them as doodles. We brought out similar characteristics in the player's profile picture that also was illustrated in a Brawl Stars' Brawler portrait design.
FANS KIT
GAMEDAY COVERAGE
Our standard match day coverage assets are a healthy mix of key visuals with lifestyle images of the team in and around Jönköping, Sweden. Matching the vibe of the overall branding of this campaign, we allowed our players to be less serious and instead sprinkle in their personalities.
CUSTOM MEMES
Some of these never got released publicly.
PHOTOGRAPHY & FILM
We flew a content team to Sweden with the mission of showing to our fans more of these guys' personalities, backgrounds, struggles, emotions and joyous moments during such a big tournament.
The result is a great documentary about their journey and some amazing pictures.
The result is a great documentary about their journey and some amazing pictures.
Do you want to be part of projects like this in the future?
We are always looking for talented creatives.
