Mobile Legends: Bang Bang (MLBB) is a popular multiplayer online battle arena (MOBA) game that has captivated millions of players worldwide. The North America Challenger Tournament (NACT) is a premier competitive league showcasing the best talent in the region.
Our team was excited to partner with MLBB for the 2024 NACT Spring season, crafting the visual identity for one of the most anticipated esports tournaments. Tasked with the challenge of representing a diverse and rapidly growing competitive scene, we aimed to create a vibrant and impactful visual language that mirrors the energy and excitement of Mobile Legends: Bang Bang.
⯐ Bringing it all together
Drawing inspiration from the game's dynamic heroes and incorporating vibrant, energetic, and high-contrast visual elements, we developed a visual identity that is both striking and memorable. By blending the iconic American colors with a mix of navy blue, bright blue, powerful reds, and gold accents, we set the stage for a tournament that celebrates its exceptional talents and thrilling gameplay.
CREATIVE DIRECTOR SENIOR ART DIRECTOR EXECUTIVE PRODUCER
PEDRO TONELO CASEY GILBLOM GREGORY IEZZI
GRAPHIC DESIGNER HEAD OF CONTENT BROADCAST OP.
LEAD VFX ARTIST VFX ARTIST CLIENT RELATIONS
PATRICK McCARTHY ERIC INGERSOLL
CLIENT RELATIONS SENIOR CONTENT PRODUCER