RiftMSTRS
As the League of Legends: Wild Rift version of the MSTRS Series, RiftMSTRS is the premier community home of Wild Rift news, content, esports, and events. We produced a circuit of tournaments ranging from a Pro Invitational, a Pro-Am Cup with content creators, dozens of weekly content shows, and much more.
Executive Producer Jonathan Sakoucky
Creative Director Elcio Colle
Content Producers M Uday Islam, Cody Gray
Social Media Managers Cody Gray, Carson Giles
Broadcast Managers Greg Iezzy, Dawson Dickey
Motion Design & Video Editing Haruyoshi Hara, Iago Botelho
Art Direction & Graphic Design Elcio Colle, Vitor Freitas, Bruno Krazler
Visual Identity
Inspired by the game itself, we developed RiftMSTRS to have a simple but captivating visual, that evoked the energy themed within the game and amplified it in our key visuals.
Consistency of colors, shapes, and movements across all motion and graphic design were a leading rule and the result was a ultra clean and modern identity that still clearly affiliates with the core vibe of the League of Legends: Wild Rift universe.
Logo & Key Visual
Logo & Key Visual
The logo takes the main objective of the game, the Nexus, into the center encompassed by lanes to as a compliment. The Key Visuals are inspired by the idea of a "Rift", representing the impact that RiftMSTRS has in the Wild Rift community.
We built an extensive series of sub-logos for our weekly shows, tournaments, and special events. Unification of typography, shapes, and colors made it possible to build a vast universe of logos, that are individually impactful yet still resemble the core identity of RiftMSTRS. The usage of a flashy, consistent, and organic motion design brought another layer of depth and cohesion for this visual universe.
RiftMSTRS Invitational
To kick off the RiftMSTRS universe with a bang, we invited the top 4 North American teams to compete in a $1,000 winner takes all tournament. We crafted a complete broadcast package and various social media promotions for the event, which also gave a first look at our coverage assets.
Weekly Shows
There were several weekly shows, all focused on entertainment, learning, and Wild Rift news. All of them had their respective visual identities, motion design kits, and exclusive art direction, derived from the main identity.
Rift Report
A weekly report that showcased competitive results, in-game balance changes, and a variety of news surrounding Wild Rift and it's community.
A weekly report that showcased competitive results, in-game balance changes, and a variety of news surrounding Wild Rift and it's community.
Rift Rapid Fire
An interview series with Wild Rift pro players from North America that showcased them as more than just a pro player and helped highlight their personalities.
Rift 5
A top plays show that ranked community submitted clips from one through five each week. We also had a Rift 5 of the Month and a Rift 5 of the Season that showcased the best of the best.
Rift MVS
Each month, we awarded a pro player the Most Valuable Summoner award. This was given to a player that really shined within the competition and highlighted their best plays of the month.
Rift Rewind
We invited pro players to break down crucial plays from their performances on the big stage. These gave an inside look to what the player was thinking during the moment and gave opportunity for the community to learn some new moves as well.
Tips & Tricks
Wild Rift players need to learn how to play somehow, thus came our Tips & Tricks series, where we had pro players showcase a in-game trick or mechanic that wasn't widely known.
RiftMSTRS Tournament Series
The core of this whole project is the community tournament series. We designed and executed a complete competitive environment.
During five weeks of play, we had three open qualifiers, a last chance qualifier, and the playoffs. For this, we built numerous social media designs and complete broadcast package.
Social Graphics
As part of coverage and promotion, an extensive series of static assets were produced to showcase important information, bracket updates, and more.
Nexus Nightmare Pro AM Cup
On Halloween, we invited pro players and content creators to battle it out for a $10,000 prize pool. We designed a logo and unique visual identity that gave our RiftMSTRS branding a spooky twist and incorporated that into the social media coverage of the event. The execution and broadcast were done in partnership with Estars.
