For the second consecutive year, all of Tribe Gaming's competitive lineups qualified for their respective worlds. During the three-month competition, our mission was to showcase each team in an integrated manner while preserving their individual characteristics and potentials.
As Tribe ascended in every aspect of the company, we created the #RiseRed rallying cry, inviting fans, content creators, and players to rise with us and spread our colors worldwide. Alongside the slogan, we produced numerous graphics, activations, and content pieces.
Our responsive logo served as the foundation, adapting to any situation with style, much like the Tribe Gaming teams. The color palette retained the traditional Tribe tricolor, incorporating gold as a symbol of grandeur and significance befitting a Worlds season.
To maintain consistency, we implemented a typography system, an extensive range of color, light, and texture variations, and a standard photography treatment across all team coverage materials.
We then developed sub-logos for each team, creating distinct patterns to give each team its signature and personality while still adhering to the same identity system.
As part of our efforts to unify teams, fans, and creators, we launched a social media takeover where everyone was encouraged to use TRB + 🚩 emoji in their Twitter profiles throughout the event.
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To further immerse our fans in the experience, we provided a kit at trb.gg/risered, complete with GIFs, illustrations, wallpapers, profile picture borders, and commemorative headers for use during the competition.
Memes played a vital role in Tribe Gaming's social media presence. To elevate our graphics and content, we recreated over 50 classic internet images in the real world. Here are a few examples.
In the realm of comedy, we produced several skits at each event, aiming to enhance and diversify our coverage content. Find all skits and more on Tribe's Twitter.
To supplement the photos, skits, interactions, and memes, we developed a graphics kit for each team and game to promote their respective appearances, along with integrated graphics from the Rise Red campaign.
To immortalize these events and preserve our memories, we created two aftermovies and a documentary, chronicling our incredible journey through the competition.
Do you want to be part of projects like this in the future?
We are always looking for talented creatives.
